{"title":"L'Oreal HiColor","description":"","products":[{"product_id":"loreal-excellence-hicolor-red-hot-h9-174-oz","title":"L'Oreal Excellence HiColor Red Hot H9 1.74 oz","description":"\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003epL'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair black to medium brown. Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush amp bowl or bottle application.nbsp\/ppNo need to prelighten or bleach hair prior to application.\/p\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAQUA  WATER  EAU, CETEARYL ALCOHOL, AMMONIUM HYDROXIDE, OLETH30, HEXADIMETHRINE CHLORIDE, OLEIC ACID, OLEYL ALCOHOL, PARFUM  FRAGRANCE, ETHANOLAMINE, AMMONIUM THIOLACTATE, EDTA, CI 77891  TITANIUM DIOXIDE, TOLUENE2,5DIAMINE, RESORCINOL, mAMINOPHENOL, 2,4DIAMINOPHENOXYETHANOL HCl, DIMETHICONE, THIOGLYCERIN\u003c\/p\u003e\u003cli\u003eDeveloped to lift dark hair in one single step, without brassiness\u003c\/li\u003e\u003cli\u003eRich, smooth creme formula conditions and penetrates hair\u003c\/li\u003e\u003cli\u003eBreakthrough technology lifts hair 34 levels\u003c\/li\u003e\u003cli\u003eIntense, longlasting color\u003c\/li\u003e\u003cli\u003eCondition : new\u003c\/li\u003e\u003cli\u003eCapacity : 1.74 Oz.\u003c\/li\u003e\u003cli\u003eColor : Black Plum\u003c\/li\u003e\u003cli\u003eProduct Line : Excellence Hicolor\u003c\/li\u003e\u003cli\u003eProduct Type : Hair Color\u003c\/li\u003e","brand":"L Oreal","offers":[{"title":"Default Title","offer_id":47538913575099,"sku":"33518415390","price":9.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/0488\/9019\/files\/LR500555.jpg?v=1773241471"},{"product_id":"loreal-excellence-hicolor-black-sapphire-h22-174-oz","title":"L'Oreal Excellence HiColor Black Sapphire H22 1.74 oz","description":"\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003epL'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair black to medium brown. Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush amp bowl or bottle application.nbsp\/ppNo need to prelighten or bleach hair prior to application.\/p\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAQUA  WATER  EAU, CETEARYL ALCOHOL, AMMONIUM HYDROXIDE, OLETH30, HEXADIMETHRINE CHLORIDE, OLEIC ACID, OLEYL ALCOHOL, PARFUM  FRAGRANCE, ETHANOLAMINE, AMMONIUM THIOLACTATE, EDTA, CI 77891  TITANIUM DIOXIDE, TOLUENE2,5DIAMINE, RESORCINOL, mAMINOPHENOL, 2,4DIAMINOPHENOXYETHANOL HCl, DIMETHICONE, THIOGLYCERIN\u003c\/p\u003e\u003cli\u003eDeveloped to lift dark hair in one single step, without brassiness\u003c\/li\u003e\u003cli\u003eRich, smooth creme formula conditions and penetrates hair\u003c\/li\u003e\u003cli\u003eBreakthrough technology lifts hair 3 to 4 levels\u003c\/li\u003e\u003cli\u003eIntense, longlasting color\u003c\/li\u003e\u003cli\u003eCondition : new\u003c\/li\u003e\u003cli\u003eCapacity : 1.74 Oz.\u003c\/li\u003e\u003cli\u003eColor : Black Sapphire\u003c\/li\u003e\u003cli\u003eProduct Line : Excellence Hicolor\u003c\/li\u003e\u003cli\u003eProduct Type : Hair Color\u003c\/li\u003e","brand":"L Oreal","offers":[{"title":"Default Title","offer_id":47538913607867,"sku":"33518415391","price":9.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/0488\/9019\/files\/LR500554.jpg?v=1773241473"},{"product_id":"loreal-excellence-hicolor-black-onyx-h21-174-oz","title":"L'Oreal Excellence HiColor Black Onyx H21 1.74 oz","description":"\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003epL'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair black to medium brown. Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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Specifically developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 34 levels.\/ppA strong lifting and toning action neutralizes unwanted orange tones then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich smooth creme formula conditions and penetrates hair for intense longlasting color.\/ppTruetoshade color resists fading and has a quick processing time of only thirty minutes. No prelightening required. The end result is intense longlasting color.brnbsp\/ppstrongHow to Use\/strong \/ppMix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. 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